About
noun: the final fallback for a broadcast network when its local content goes off air—a live supply of programs, promos... or just a test pattern.
A nimble newsletter about a changing industry.
Sustaining Feed is an independent newsletter analysing Australia's airwaves and the disruptors reshaping the signal. It unpacks the stories shaping the media industry to offer analysis at the intersection of broadcasting, policy and culture.
With audiences shifting platforms, algorithms acting as cultural arbiters and traditional pathways narrowing, Sustaining Feed looks at broadcasting's key players: the powerbrokers, disruptors and the audiences they're all fighting for.
Broadcasters from national networks to community outlets are taking bets and making plays across television, radio and online. Some are scrambling to adapt to seismic industry and audience shifts, while others surf the shockwaves.
Sustaining Feed asks who's setting the rules of engagement—and who's even following them anymore—as it tracks how broadcasters are changing and how regulators are keeping up.
It's for talkers, listeners, watchers, insiders, and you.
Sustaining Feed is invite only for now.
Send an email to save your place on the waitlist.
Request an invitationYour questions answered.
Why do I need to request an invitation?
If Sustaining Feed was a person, it would be a self-conscious adolescent that's going through changes. It's not ready for the real world just yet.
If you don't get an invitation, I hope you can take solace in not having a hormonal teenager inflicted on you.
What can I expect from the newsletters?
You'll get newsletters on Wednesdays. (Note the absence of 'every'.) They'll cover four key stories across 1,200 words; that's about a five-minute read.
How do I see what you've written so far?
Once you've received an invitation, you can log in to this website with your email to access every story so far.
I want to contribute.
Not a question, but feel free to reply to the newsletters with your non-partisan, source-based hot takes.
If you'd like me to share them, you'll get paid the same as I am: in exposure...?